Websites, copy and SEO for small businesses. Check your site live below, or request a full review: free, within 48 hours, no strings attached.
We are a family business with a passion for bread and pastry. For many years we have been serving our customers with a wide range of products.
Read moreEnter your address. Within half a minute you will see how fast your site loads on mobile, how Google reads it and what can be improved right away. Measured with Google's official PageSpeed test.
Free and anonymous. All you need to enter is your address.
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This is the automated check. What a machine cannot see: whether your headline says what you do, whether your button stands out and whether your copy sells. I look at that myself in the full review, free, within 48 hours.
Request the full review →A visitor decides within seconds whether to stay. If the page says "Welcome to our website", they have to work out for themselves whether you are the right fit. Most people do not bother. They click away.
We are a family business with a passion for bread and pastry. For many years we have been serving our customers with a wide range of products.
Read moreDrag the slider. A made-up bakery, a real mistake.
Fill in the form with your address. That is all I need to get started.
2 minutesWithin 48 hours I show you where your site is losing customers, with screenshots and concrete examples.
FreeIf you want to go ahead, I make the 3 improvements with the biggest impact. Fixed price, fixed delivery time.
€500 excl. VATAt Otso, a web app for people with panic attacks, the first session closed after 4 seconds. So visitors never really got to see the product. I changed one thing: the first session was allowed to keep running. Measured against a decision rule that was set in advance.
See Otso →No hourly billing and no surprises afterwards. You know up front what you get and what it costs.
If the first step works, we can take it further. Always with a fixed price agreed up front.
Not included: a complete new website or ongoing maintenance. We discuss those separately, so the package stays small and fast.
I bring people and systems together so that things run smoothly and actually work. First I did that in sports, then with online stores, and now with websites that sell.
The most important thing I learned along the way: I paid for every visitor myself. So I know exactly what a page has to do to turn that visitor into a customer.
Where I learned that you get people on board by being clear, and by making it fun.
Tournaments for 100 to 250 participants, and youth projects with the Municipality of Zaanstad and the Krajicek Foundation.
Operations, admin and marketing of a real business.
Online stores running on Meta ads, with creatives and automation I built myself.
For small businesses that are done letting their visitors walk away.
Otso
From idea to live product: the app, the design, the checkout, the email sequences and the ads. I build and improve it through fixed experiments. One change to the first session made real usage per visitor seven times higher.
heyotso.com →From a single title to ten ad images and a scheduled campaign, with no manual work: n8n, AI image models and my own integration with the Meta Marketing API.
Tournaments for 100 to 250 participants, and projects where young people use sport to make their neighbourhood stronger.
Because you first want to see whether I add anything. You get an honest review with concrete improvements. Want to take it from there yourself? Fine. Want me to do it? That is the €500 package (excl. VAT).
A detail on your website that makes visitors drop off before they buy, call or fill in a form. A headline that does not say what you do, a button that gets lost or a slow page are well-known examples. There are many more, and they differ from site to site.
The live check automatically measures what a machine can measure: speed, titles, descriptions and technical basics. In the full review I personally look at what makes the difference: your headline, your copy, your buttons and how your page is built up.
WordPress, Wix, Squarespace, Webflow, Shopify or something else: most improvements work on any platform. During the review I can see right away whether your site has any limitations.
We agree up front on the 3 improvements I will make. I then get temporary access to your site and make them. Within 5 working days it is live.
Yes. Everything happens online, in English or Dutch. I am based in Asia and available during European and Asian working hours. Prices are in euros; for businesses outside the EU no Dutch VAT is charged.
No sales pitch. You get an honest review with concrete improvements, even if you never buy anything.
JJ Partners